Market Comparisons

Market Comparison #3 -- Pieces of Advertising Mail per Person

Consumer Postal Council
Market Comparisons #3
Pieces of Advertising Mail per Person

Does it seem like all you find in your mailbox anymore is junk mail? If you live in Canada, Switzerland, or the United States, then that just might be the case.

Americans receive the most pieces of advertising mail per person among the countries in the U.S. Consumer Postal Council's Index of Postal Freedom, nearly twice as much as third-place Canada, according to an analysis of 2008 Universal Postal Union data. In that year, the average American received 320 pieces of advertising mail -- more than six per week.

However, according to U.S. Postal Service data, the number of pieces of advertising mail per American has fallen by about 55 pieces since then. Since 2005, advertising mail per person has fallen by more than 20 percent in the United States.

The Swiss receive nearly as much advertising mail as Americans -- just 14 pieces per person less. In 2008, Swiss Post delivered 2.3 billion pieces of advertising mail to the nation's 7.5 million people.

Germans and Canadians also received more than 100 pieces of advertising mail per person.

The Kenyan postal market features barely any advertising mail -- just 512,000 pieces in 2008 for its nearly 40 million people. Residents of Egypt, Indonesia, and Mexico all receive less than one piece of advertising mail per year.

In about half the countries analyzed, the number of pieces of advertising mail per person declined between 2005 and 2008, with the steepest decline in Mexico, at nearly 28 percent. Russia, Israel, Italy, Switzerland, and Portugal -- in addition to the United States -- also experienced decreases in advertising mail.

Advertising mail per person grew in seven countries as well -- with Egypt leading the way with growth of more than 220 percent between 2005 and 2008. Canada, South Korea, Brazil, and Hungary all saw double-digit growth in advertising mail per person over the four-year period.

See graph below.

Source: Universal Postal Union


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